Email Marketing Specialist

Job Overview:

We are seeking an Email Marketing Specialist to create effective email campaigns, automation workflows, and customer communication strategies. The ideal candidate should understand email funnels, segmentation, and conversion optimization.

Responsibilities:

• Create and manage email campaigns.
• Build automated email sequences.
• Develop newsletters and promotional emails.
• Manage subscriber lists and segmentation.
• Write compelling email copy.
• Perform A/B testing.
• Monitor email performance metrics.
• Improve open rates and conversions.
• Manage email marketing calendars.

Requirements:

• Experience with email marketing platforms.
• Strong copywriting skills.
• Knowledge of automation workflows.
• Understanding of customer journeys.
• Analytical and reporting skills.

Preferred Skills:

• Experience with Mailchimp, HubSpot, Klaviyo, or ActiveCampaign.
• CRM experience.
• Marketing funnel knowledge.
• eCommerce email marketing experience.

Salary Range:

• Negotiable