PPC / Paid Advertising Specialist

Job Overview:

We are looking for a performance-driven PPC Specialist to manage paid campaigns across Google Ads, Meta Ads, and other advertising platforms. The candidate will be responsible for improving campaign performance, reducing acquisition costs, and increasing ROI.

Responsibilities:

• Create and manage Google Ads campaigns.
• Manage Meta Ads campaigns.
• Conduct keyword and audience research.
• Create and optimize ad copies.
• Track conversions and campaign performance.
• Manage advertising budgets.
• Improve CTR, CPC, CPA, and ROAS.
• Perform A/B testing.
• Prepare campaign reports.

Requirements:

• 2+ years of PPC experience.
• Strong Google Ads and Meta Ads knowledge.
• Experience with conversion tracking.
• Analytical mindset.
• Budget management experience.

Preferred Skills:

• Google Ads certification.
• Google Tag Manager knowledge.
• eCommerce advertising experience.
• Landing page optimization skills.

Salary Range:

• Negotiable